Release Notes

Building audiences from scratch is straightforward when you know your customer data well, but less so for marketers who don’t work with it every day.

This release is about making your work time in Raptor faster, cleaner, and more comfortable . Here’s what’s new:

Until now, cloning a customised feed from one account to a sister account was only possible when creating a new feed. Once the feed existed, duplicating it to a sister account meant rebuilding it manually.

Our latest integration between the two platforms brings a no-code campaign builder into Actito , connecting your email activations directly to Raptor’s personalisation engine.

The Convert Assistant is an AI-powered feature that can analyse incoming data in the Data Manager and suggest the most appropriate data type for each column (e.g., Email, Phone Number, DateTime). Here’s how it works:

Relation Data is a way of organising data inside Raptor’s CDP, enabling you to link a single customer profile to multiple related items (and the attributes that describe them) . Some examples include:

Timing is crucial when engaging customers around meaningful occasions like birthdays, anniversaries, renewals, and other milestones.

Raptor’s Site Search helps customers quickly find products through your site’s search bar .

As you may know, Raptor’s Merchandising allows you to create Boosted Campaigns , which you can use to push selected products to :

Great news for Merchandising users!

These updates will be live and ready to use starting Thursday January 23rd.

Next time you log into the Raptor Control Panel, things might look a little different.

Earlier this year, we launched Profile Unification , a feature that gives a better view of the identifiers that constitute each profile within Raptor’s CDP and the option to add identifiers manually.

We are excited to announce a major update to our Merchandising tool.

Great news! We’re live with a much-awaited update to the CDP.

We are happy to announce a significant upgrade to the Customer Lifetime Value (CLV) Model.

We are excited to announce the addition of a new overview and improved self-service options in Profile Unification . This feature gives a better view of the identifiers that constitute each profile within Raptor’s CDP as well as the option to add identifiers manually.

Raptor Services is pleased to announce that we have successfully attained the ISAE 3000 Type II certification for the year 2023, following a comprehensive review and validation by the state-authorized auditing firm, PwC.

We are excited to introduce the Single Customer View within our Customer Data Platform (CDP).

It’s finally here – Raptor Site Search!

The Audience Builder in the Raptor CDP now allows you to build audiences based on events happening in the future.

The Data Manager in the CDP has been updated with a new overview of your dataflows.

We are releasing a brand-new module that delivers the most precise recommendations on web and e-mail. All in real-time and based on your visitor’s exact place in the customer journey.

If you are already using Audience Insights in the Raptor CDP (Customer Data Platform), you know that it’s full of useful information about each of your audiences and how they perform compared to your entire user base.

Did you notice some big changes on the recommendation setup pages?

We have developed a bunch of new updates that make things easier when working within the CDP, the Data Manager, and the Trust Center.

From June 22nd, we’re going to ask for 2-step verification in Raptor’s Control Panel .

With the Customer Lifetime Value Model (CLV), you can create audiences of customers with high predicted future value, high risk of churning, high average order value, and 12 other parameters . The purpose

All our customers will now experience a comprehensive upgrade to one of the key components in our recommendation engine, the i2i-algorithm (also known as item-to-item).

Raptor Services now has a Trust Center – a new privacy-preserving feature within the Control Panel that protects your customers’ data even better.

Are you managing accounts or webshops in more than one country in Raptor’s control panel? Then you might have struggled with building all your audiences from scratch. You don’t have to anymore.

Next time you use the Audience Builder within the CDP, you will have a much easier time building perfect audiences.

Next time you visit the Audience builder within the CDP, you have more options to organize your audiences either by tags or through properties.

Raptor’s Control Panel has a new menu. Now all solutions are presented in an easy-to-navigate menu that is easy to follow and in line with our colors and overall brand identity.

The Data Manager is a self-service tool that supports data from all sources. With the Data Manager little technical knowledge i required to combine, transform and map data from different sources.

We have launched a new Layout Designer in the Recommendation Engine. This product enables you to customize your web and email templates without relying on coding or advanced technical skills. Your layouts are now easy to make and use. You can choose to customize your template, or you can rely on one of Raptor’s, depending on your needs.

You can now combine the product control of our Merchandising Center and the advanced audiences from our Customer Data Platform.

The Audience Builder is the core element of our Customer Data Platform, and we have now improved the UX of numerous features of the Audience Builder within our Customer Data Platform.

Within our Merchandising Center solution, we have launched a new section called Product Set Campaigns.

It has become a lot easier to implement Raptor’s personalization solution on your website.

You can now disable statements and blocks within your build audiences.