Single Customer View
24 November 2023
Understand your customers
We are excited to introduce the Single Customer View within our Customer Data Platform (CDP).
This functionality offers a comprehensive display of all customer data collected for each customer, enhancing your understanding of individual customer journeys and their value to your business.
The view is available to all CDP customers. You can also try out the interactive demo below ⬇️
Key features
Dive into each individual customer that enters your business and learn about their patterns, timeline, and which audiences they belong to.
Here are the key elements that you can explore in Single Customer View:
Comprehensive Customer Overview
The Single Customer View showcases individual-level information, providing a detailed portrait of your customers and their interactions with your brand.
Customizable Interaction Timeline
You can select up to five key interaction events to display in the interaction timeline, offering a birds-eye view of customer engagement.
Profile Information, Audience Memberships, and Calculated Attributes
Access essential information including person identifiers and audience membership details, helping you validate and refine your audience segments.
Metrics of Customer Lifetime Value (CLV)
The CLV vs. Loyalty Matrix, integrated from Audience Insights, helps you understand the loyalty and value of each customer compared to your entire customer base.
Predictive Insights
Get both historic and predictive metrics, such as predicted number of orders and total lifetime value, aiding in future planning and customer retention strategies.
Setting up Single Customer View
Single Customer View is easily accessible through the Control Panel under Customer Data Platform.
We encourage you to explore the Single Customer View and discover its potential in enhancing your customer relationship strategies.
Do you want a full overview of the setup, how to make the most of each feature, and future enhancements to come?