Profile Unification Analytics

Earlier this year, we launched Profile Unification, a feature that gives a better view of the identifiers that constitute each profile within Raptor’s CDP and the option to add identifiers manually.

Now Profile Unification offers an Analytics feature, providing CDP users a better understanding of their identifiers, how they overlap, and how they grow over time.

Numbers include both anonymous (cookie ID only) and identified profiles to give a more detailed picture.

Note: For most CDP users, data collection has just started, so you might not see activity on the graph right away. Give it some time, and the growth graph will start to get interesting!

So, why does it matter?

By diving into your Profile Unification Analytics, you can:

Keep track of growth

Keep an eye on how your identifiers grow over time—it’s a great way to see how much 1st party data you’re collecting and how fast your customer base is growing.

Analyze identifier overlaps

See how many profiles are represented by multiple identifiers, like phone numbers and e–mail addresses, and how they overlap. This can help you see how you can get better match rates on platforms like Meta and Google.

Assess the success of the CDP implementation

Ultimately, the number of identifiers and profiles reveals a lot about how successful the implementation of the CDP is. It allows you to see how many people you can reach with personalized messages and campaigns through activations and Merchandising.

Profile Unification Analytics is available now, and you can access it through Tools → Profile Unification.

Get a full intro to Person Identifiers and Profile Unification here.