Target CDP Audiences through Merchandising in multi-account setups

As you may know, Raptor’s Merchandising allows you to create Boosted Campaigns, which you can use to push selected products to:

• All your customers.
• Specific CDP Audiences representing different customer segments.

Targeting specific CDP Audiences through Merchandising campaigns creates new monetisation opportunities. For example, you can offer partners premium product placements that target high-intent Audiences exclusively.

Now available for multi-account setups

Previously, it was only possible to launch Merchandising campaigns targeting Audiences created within the same account. Now, this capability also extends to multi-account setups, which include:

• One central CDP account: consolidating all customer data and Audiences.
• Multiple sister accounts: dedicated to brands, markets, or business units.

This update enables you to manage Audiences centrally while activating them at the brand or market level:

1. Create CDP Audiences on your designated CDP account.
2. Make relevant Audiences available in the accounts where they’ll be activated.
3. Attach Audiences to campaigns launched from sister accounts.

Take a look at the example below, which shows a multi-account setup with a central CDP account, several Audiences, and three sister accounts for the Danish, Swedish, and Norwegian markets:

This feature is already active on your account. If you have any feedback or questions about it, don’t hesitate to get in touch at [email protected].