Major E-mail trends and challenges for European e-commerce companies in 2024
Where to improve your e-mail marketing in 2024 — moving beyond surface-level personalisation.
Most e-commerce companies recognise email personalisation's importance but operate at limited capacity. This report synthesises insights from interviews with CMOs, marketing managers, and email specialists at leading European e-commerce organisations.
- Top 5 challenges and opportunities within email personalisation
- Top 3 most common future investments
- Relevant case studies for inspiration
- 5 email implementation strategies
- Data-driven approaches and segmentation best practices
