Push preferred products with Merchandising
Use your recommendation modules to give any product you choose more visibility
Put any product you want in the spotlight, on your terms
Your recommendation modules, the blocks on your website and emails where products get featured, don't have to rely solely on personalised suggestions. With Merchandising, you can push specific brands or products at will to increase their visibility, all without losing the relevant, tailored experience that customers expect.
Vendor-funded campaigns
Sell advertising spots to partners, with their products taking the spotlight.
Brand-specific campaigns
Push specific brands across your digital spaces, at will, in time-limited campaigns.
Stock management
Show products that are going out of stock, or promote underselling items.
High-margin products
Give profitable but low-visibility products the exposure they'd otherwise miss.
New launches
Place new products at the top of your recommendation modules from day one.
Seasonal and sale campaigns
Highlight seasonal picks or discounted products when it matters most.
Boosted campaigns
Give chosen products a boost, without losing relevance
Pick the products or brands you want to feature in recommendation modules, and boost how often they appear compared to other products. Raptor's algorithm still tailors what each customer sees, so your boosted products get more visibility, without the recommendations feeling any less personal.
Customised feeds
Handpick a list of products, personalised for every customer
Build your own selection of products, either static or dynamic, and display it anywhere. The set of products stays exactly as you chose it, but each customer sees them in the order that suits them best.
Prove the pay-off of your Merchandising campaigns
Compare campaign performance against a baseline from before it started, revenue, clicks, and purchases included, and report the results straight back to your team or vendors.