The Agentic Customer Data Platform
Unify your customer data, build precise audiences, and automate personalised recommendations that convert across emails and websites
One home for all your customer data
Your customers generate data at every touchpoint, whether they're browsing your website, opening an email, or shopping in-store. Bring it together in one platform, and shape it into audiences that reflect who your customers really are.
Website Recommendations
Personalise every homepage, category, and product page with recommendations grounded in each visitor's browsing and shopping behaviour.
Email Recommendations
Turn every send into a personalised experience with product recommendations for each subscriber, built directly into your existing email platform.
Email Triggers
Send automated emails the moment customer behaviour calls for it, from an abandoned cart to a price drop, turning high-intent moments into conversions.
Merchandising
Choose specific products to boost, or build entirely curated product feeds, shown across websites and emails to the right audiences.
102%
increase in email revenue
52%
purchase completion rate
-64%
lead price in META
AI already works inside Raptor, now it's time for agents
The agentic shift is here
AI has moved from generating content to working inside your marketing tools, with direct access to your campaigns, data and settings. It understands the context you work in and can act without extensive input.
AI agents are coming to Raptor
We’re building AI agents to help you work smarter, and developing them on the Ibexa Agentic Marketing Platform. Our customers are helping shape how they work, ahead of the platform's general release on 12 January 2027.
Meet the agents
Two pre-built agents to start, and others on the way, helping you build a ready-to-use audience from a plain language description, get a daily briefing on trending products and demand gaps, and land on campaign ideas worth acting on, and more.
Highly rated and recommended
We have a rating of 4.4 out of 5 on G2, based on 152 verified reviews
Designed to work with your tech stack
Use our 80+ native integrations, from e-commerce platforms to email tools and CRM, or a tailored solution built with our team.
Frequently asked questions
A Customer Data Platform (CDP) unifies customer data from every channel, website, email, app, and in-store, into a single, actionable view of each customer. This makes it possible to build precise audiences, personalise every touchpoint, and know which customers are worth prioritising, rather than treating every customer the same.
Raptor unifies data from every channel a customer interacts with, then uses it to power real-time product recommendations on your website and in every email. Rather than showing every customer the same generic bestsellers, Raptor recommends what's actually relevant to each individual, based on their own behaviour and purchase history.
Raptor offers a Customer Data Platform, including:
- Single Customer View, unifying all customer data and behaviour into one profile.
- Customer Lifetime Value Model, showing which customers are most valuable, now and in the future.
- Audience Builder, combining any data source into precise, ready-to-use audiences.
It also offers personalisation features that leverage customer data to drive conversions, such as:
- Website and Email Recommendations, personalising product suggestions for each customer.
- Merchandising, letting you boost chosen products to specific audiences.
- Email Triggers, automating email sends the moment customer behaviour calls for it.
Yes. Raptor is independently audited under an ISAE 3000 report, confirming that data is processed and protected in full compliance with GDPR. This gives brands peace of mind that customer data is handled securely and responsibly, without needing to take it on trust alone.
Most CDPs stop at organising data. Raptor goes further by pairing that data with built-in recommendation tools, personalising what each customer sees on your website and in the emails you send through your existing email platform, helping use your customer data to drive conversions.
Raptor already uses AI to power product recommendations and suggest ready-to-use audiences based on customer behaviour and lifetime value. Raptor Agents, currently in development, will take this further, helping marketers set up and optimise campaigns automatically, so teams can spend less time on busywork and more time on strategy.