Customer Lifetime Value Model
Know each customer's current and future worth, so you can grow the most valuable ones and catch those slipping away
Spot your best and high-potential customers
Raptor's CLV Model looks beyond purchases, factoring in clicks, product views, and abandoned carts to reveal each customer's current and future value. Frequent buyers with a strong average order value are flagged as high future value, so you know exactly where to focus your marketing budget.
Catch churn risk before it's too late
When a customer's habits shift, from longer gaps between orders to ignored emails, the model flags them so you can step in with tailored offers, whether that means keeping them close or winning them back before they leave for good.
Tell churn apart from a change in habits
Not every shift in behaviour means a customer is leaving. Where other models flag any change as churn risk, ours looks closer, so a regular in-store shopper who switches to buying online isn't wrongly written off. You get the chance to adapt your approach instead of losing the customer altogether.
The CLV Model calculates 12 attributes per customer, ready for building audiences
Number of orders
Days since first and last order
Average order value
Value of all time
Value in the past 365 days
Probability of a future order
Predicted value in the next 365 days
Predicted customer lifetime value
Predicted number of orders in the next 365 days
Average inactive days
Inactivity score
Churn risk