Raptor for food and beverage
Selling direct means knowing your customers
More food and beverage brands are now selling directly to consumers, taking on a relationship that retailers used to own. Getting it right starts with bringing together data from every channel you sell on, so you can recognise what someone can and can't eat, not just guess what they might like.
Recommend based on dietary needs and tastes
Few purchases are as personal as what someone chooses to eat. Recognise each customer's diet, taste, and priorities, and recommend what pairs well, whether that's knowing they're vegan, their preferred spice level, or how much sustainability matters to them.
Grow the basket with recommendations
Use browsing and purchase data to recommend relevant products the moment a customer adds one to their basket, from a drink that complements a snack to items that are regularly bought together.
Reach customers at the right time
Track purchase habits, timing, and frequency to see which customers are due to restock, buying less than usual, or no longer buying certain products. Turn each into an audience you can act on with the right message, automatically.
Customer Data Platform
Unify data at both the individual and account level, and know exactly which accounts are worth the most.
