Raptor for B2B
B2B buying isn't just one person's decision
In B2B, multiple people often buy under the same account. The vendors that succeed understand this, and tailor the experience to each person's role instead of selling the same generic products to everyone.
Recommend by role, not just by account
Use each person's browsing and purchase history, as well as that of their colleagues, to recommend products that fit their role. Many B2B buyers only ever order from a narrow slice of your range, so use their data to introduce them to compatible products they didn't know you offered.
Know the account behind every buyer
Automated emails should never land with the wrong person on an account. Recognise who's who, so triggers, offers, and recommendations always reach the right colleague, not just the right company.
Catch churn before it costs you an account
Losing a B2B customer can cost far more than losing one in B2C. Track each account's historic and predicted value, and watch your customer base evolve automatically, from high-value accounts to those showing early signs of churn, so you can step in on time.
Customer Data Platform
Unify data at both the individual and account level, and know exactly which accounts are worth the most.
