Audience Builder
Build the exact audience you need, from any data you track
Audiences that convert
Build audiences from any behaviour or purchase data you track. Compare performance across audiences or against your whole customer base to see what's actually driving conversions, so every decision is backed by data.
Mix and match customer data
Combine online behaviour, in-store purchases, and existing attributes side by side, so your audiences reflect the full picture of each customer, not just one channel.
Create custom attributes
Go beyond the built-in options and create your own attributes, from purchase-history scores to brand preferences. Use them to power even sharper audiences or feed them straight into your marketing platform.
Activate audiences everywhere
Put your audiences to work across your email platform, website recommendations, and social channels, to reach individuals with personalised content throughout the customer journey.
Audiences that update in real time
You set your audience-building criteria. As new data comes in, audience membership updates automatically, adding and removing people the moment they meet or drop out of your conditions.