B2B industry

Omnichannel will drive the B2B winners of the future

The B2B industry

Today B2B customers expect consistent, fast, and personalized experiences. They are mindful of their purchasing decisions; their buying journey is dynamic and includes many different stakeholders along the way.

B2B consumers expect seamless shopping experiences similar to B2C buying. They value the option to research on several different platforms before deciding. And they are willing to walk away from your offer if they find something better elsewhere.

That calls for an omnichannel approach!

Why? Because with omnichannel, you focus on delivering a consistent message everywhere. Having an omnichannel approach means unifying customer data from every channel into one shared platform.

What is Omnichannel? And how is it different from multichannel?

4 key facts

Why omnichannel personalization should be your highest priority

91%

of customers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations

– McKinsey

86%

of consumers expect conversations to move seamlessly between channels

– Gladly

80%

of consumers are more likely to make a purchase when brands offer personalized experiences

– Hubspot

83%

of shoppers would exchange data for a more personalized experience

– Hubspot

“Our collaboration with Raptor can be defined by one word: Fast! Together, we were fast to implement, fast to train the model, and fast to gain results. And speaking of results, in only one quarter, we delivered all our expected full-year results.”

Daniel Lintoiu

Director of Marketing, Lemvigh-Müller

Cases

Learn how other B2B companies boost their revenue with personalization

Lemvigh-Müller

Automated e-mails with product photos and prices generated in real time.

Read the case

Bauhaus

Bauhaus created an omnichannel experience by targeting customers at the right time with maximum relevance

Read the case

Carl Ras

See how Carl Ras works successfully with personalization across all touchpoints

Read the case

Guide

Do you want the best e-commerce actions for B2B?

Get the guide here

Focus areas for the B2B industry

Win the hearts of your customers
– again and again

Tearing Down Data Silos

Effectively activating data means gathering all information across various systems and data platforms and collecting the data to get a single customer view.

Instead of having data silos, you collect and use all your data to get a complete overview of each one of your customers. This way, none of your data goes to waste, and you comply with your customers’ needs.

Without a proper data activation process, valuable data will go unused and become worthless over time.

Continue omnichannel growth

B2B customers buy face-to-face, remotely, and online even with complex products. And they regularly use ten or more channels to interact with suppliers.

B2B suppliers who don’t include omnichannel in their strategy are failing their customers and losing to their competitors.

Next level personalization

Technology is crucial in bridging the gap between digital and physical experiences by syncing digital listings with physical inventory.

With personalization you create an integrated and cohesive customer experience, no matter how or where a customer reaches out.

This way you increase customer retention and grow revenue for your brand.

Churn predictions and CLV

B2B businesses have fewer customers to sell to, but instead, they can recognize all of them because customers must log in.

With a CLV, you can point out which of your customers have a high risk of churning.

Egg. If a customer is visiting your website less frequently or is buying less, you can call them up and check what’s going on.

Guide

Do you want to take your omnichannel strategy to the next level?

Download the Omnichannel Personalization guide and find out how.

Get the guide here

Execute on your B2B personalization strategy – now

We see more and more B2B companies working with complex omnichannel strategies based on data-driven decisions.

You know that you simply cannot copy a B2C approach into the B2B world – but you can lean on and adapt the way of working with personalization. Even with complex products.

We have been working with several different B2B brands and can tailor a solution specific to your business and sales process.

We can help optimize your self-service platform with our recommendation engine and various algorithms to improve your adoption rate.

At Raptor, we understand the importance of getting the most from your investment.

That’s why we schedule regular status meetings to ensure we are aligned and up to date with your needs and targets – and make changes if needed.