E-com Live Talk

How Lemvigh-Müller is becoming a frontrunner in B2B personalization

Information

Time: 10:00 – 10:40
Date: June 13th, 2024
Language: English

Lemvigh-Müller is Denmark’s largest B2B company and wholesaler specializing in steel and electronics for construction, installations, plumbing, and more. With a presence in 6 different industries, 23 physical stores across Denmark, 1400 employees, and more than 9.5 billion in revenue, Lemvigh-Müller is a major player in the B2B market.

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It’s a pretty well-known phrase that “B2B consumers don’t buy from companies – they buy from people”.

That’s been the norm, but things are shifting fast. In fact, only 17% of the buying process is spent talking to salespeople, while consumers spend the rest of the time researching independently online. This is a game-changer for B2B e-commerce.

But are you wondering how your peers are cracking the code of digitalization and personalization within B2B?

Then tune in when we invite B2B brand Lemvigh-Müller into the studio for a casual talk about all things B2B e-commerce.

In the live talk we will discuss:

How far is Lemvigh-Müller on their digitalization journey today?
What ups and downs have they experienced along the way?
What investments have they made in terms of marketing and e-com technologies and resources – and what experiences have they gained?
What is the end-goal – and what is their plan to get there?
Their best personalization tips and how their increased their revenue coming from e-mail with 21%.

It will be personal, down-to-earth, and full of insights from one of the most ambitious B2B brands.