9 considerations you need to make
A guide to effective advertising in the age of information overload
Welcome to the wild world of digital advertising! Today, consumers are bombarded with ads at every turn, leading to a phenomenon known as “ad blindness.” People subconsciously tune out the noise, making it harder for brands to capture attention. When creating messages that truly resonate, it is essential to understand the psychological impact of ads and having sharp customer insights is crucial.
Overcome Ad Blindness
With the endless stream of daily ads, grabbing and holding attention is no small feat. Our guide dives into smart strategies for display advertising, loaded with practical tips to help your ads break through the noise.
What You Get: 9 Considerations and Actionable Tips
Raptor, Zuuvi, and Adnami each excel in their respective areas of the digital ad landscape. Raptor specialises in data-driven insights, Zuuvi empowers creative ad production, and Adnami provides tools to create attention-grabbing campaigns. Our expertise seamlessly intertwines to create a cohesive digital advertising ecosystem.
That’s why we have come together to give you the best tips on how to outperform your competitors when it comes to creating effective display ads.
Get ready to elevate your ad game! This whitepaper delivers actionable insights to help you navigate through the digital advertising jungle, ensuring your messages not only capture attention but keep it. Let’s make your ads unforgettable!
Download today - execute tomorrow!
Raptor is a market-leading Personalisation and Customer Data Platform provider.
Our solutions enable brands to recognize users’ behaviour across channels, offer personalised recommendations, and activate data in all channels from our Customer Data Platform.
Here, brands can create individual profiles down to a 1:1 scale. This provides complete insight into customers’ interactions, giving powerful opportunities to personalise every touchpoint of their customer journey.
Zuuvi is a Danish tech platform built for digital marketing teams and designers, that enables them to produce best-in-class ads for display and social media.
Typically, it takes 5 hours to produce a standard package of 5 digital ads. We experience that our users save up to 70% of time on this exact process. Zuuvi allows you to quickly create digital ads at scale. Some of the coolest advertisers such as Toyota, 3 Mobile, Schibsted and SVT produce digital ads in Zuuvi – every day.
Adnami’s advertising platform delivers astonishing ad experiences and attention optimization and accelerates returns for publishers and brands. Their templated and platform-agnostic approach to advertising, provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns.
The company launched in 2017, and works with a diverse range of clients across Europe, such as Heineken, BMW, American Express, Disney and Samsung.
