nemlig.com x Raptor
nemlig.com: The ultimate AI-driven grocery shopping experience
nemlig.com is Denmark’s leading online supermarket, helping thousands fill their fridges every day.
With over 9,000 products and 2,000 recipes, the choices can feel overwhelming. To make it easier, nemlig.com uses Raptor’s personalization engine to deliver a personalized experience, showing each customer exactly what they need – from everyday staples to fresh inspiration.
Easy, fast, and convenient shopping is the bare minimum. It has to be personal too. That’s why we have a relentless focus on delivering the most personal grocery shopping experience possible.
Inspiration beyond the shopping list
Online grocery shopping often starts with a predefined list, limiting opportunities for discovery. nemlig.com wanted to change that by:
Simplifying the process of finding the right items
Inspiring customers to explore the range
Creating upselling and
cross-selling opportunities across categories.
With Raptor’s recommendation engine, they’ve found a way to meet these goals by tailoring each visit to customer needs, context, and behavior.
Here’s how they’re doing it.
Recommendations that fill the baskets
Nothing is more personal and individual than how we do our grocery shopping.
And with thousands of people filling their online baskets every week, nemlig.com knows quite a bit about how people like to eat.
Based on behavioral data, nemlig.com can create an experience where each customer is met with products listed according to their exact likes and lifestyles.
Whether each person is into budget-friendly options, convenience food, or everyday luxury, Raptor’s recommendation modules put the right items to the forefront.
The results are impressive:
When shoppers add products recommended by Raptor to their basket, an impressive 56% of them complete their purchase. Without Raptor, the conversion rate drops to 41%. This shows that Raptor’s recommendations align with what buyers actually want, making it easier for them to decide.
And on nemlig.com’s website, Raptor is directly responsible for 40,7% of revenue generated by product lists.
add-to-cart conversion rate
revenue generated by Raptor
Top-Up Order:
Cross-selling that follows the customer’s intention
How do you stay one step ahead of the customer’s shopping intentions – and predict which products they want next?
Thats’ exactly what Raptor’s Top-Up Order is designed to do.
This special algorithm is made to constantly predict the next thing the customer is looking for, guiding the customer around nemlig.com’s product catalogue and inspiring them with items they hadn’t thought of.
If you add bao buns to the basket and you search for something else, the side module on the search page will automatically fill with likely cross-sales like lime and hoisin sauce. If you’re adding burger buns, the side bar will instead recommend coleslaw or cheddar cheese.
See how it looks at nemlig.com.
Top-Up Order has driven amazing results for nemlig.com:
The conversion rate is 4.5% for add-to-basket actions initiated from these recommendations.
It not only makes it amazingly convenient and inspiring to do the grocery shopping for the week. In fact, this feature alone has almost covered the entire cost of Raptor’s recommendation setup for nemlig.com.
New innovations: AI segments and Magic Basket
Innovate, test, optimize, and repeat.
Nemlig.com and Raptor are constantly coming up with new innovations to push the agenda within AI-driven grocery shopping.
Right now, they’re experimenting with:
AI-driven segmentation
AI-driven segmentation, where shoppers are automatically added to relevant segments based on their behavior. For example, someone shopping for wine might be added to a ‘wine segment’ of people interested in wine-related offers.
Magic Basket
Magic Basket for loyal customers. To make everything a bit easier for the shopper, Magic Basket will suggest adding basic items like milk, oatmeal, and toilet paper with one click. With the basics covered, the customer can now explore other, inspiring items they might want.
Magic Basket
To make everything a bit easier for the loyal shopper, Magic Basket will suggest adding basic items like milk, oatmeal, and toilet paper at the exact time when the customer is likely running low. Raptor calculates precisely when each customer needs a restock – and won’t suggest the item again until next time.
nemlig.com’s collaboration with Raptor is completely unique. We work closely together, always coming up with new ideas for how to do things even better. We’re not married to the status quo, and Raptor helps us set higher standards every day
Key Take-aways
By personalizing the grocery shopping experience, nemlig.com has achieved a 56% add-to-cart conversion rate – compared to 41% without them
With the Top-Up Order module, nemlig.com can constantly predict the shopper’s next move, resulting in an add-to-basket rate of 4.5%
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