From Manual to Automated: How Tretti Cut Their E-mail Setup Time in Half
%
of Tretti’s top-earning e-mails include Raptor’s recommendations
%
time saved on e-mail setups
About
Since its founding in 2004, Tretti has won Best E-commerce Business in the domestic appliances category by PriceRunner 11 times in a row – first in 2006 and latest in 2021. They have also won the title Webshop of the Year in the domestic appliances category in 2018, 2019, and 2020, appointed by Prisjakt.nu.
WhiteAway Group houses several brands, including WhiteAway.dk, Whiteaway.no, Whiteaway.se, Skousen – and, since 2016, the Swedish brand Tretti.se.
Their journey
Though Tretti opened a physical flagship store in Malmö in 2020, their journey has always been largely online. This means that personalization – and not least e-mail personalization – has been a big part of the equation for years.
Tretti use Klaviyo as their e-mail personalization platform, and until recently they also used the built-in recommendation modules that Klaviyo offers.
To stay on top of the competition, they wanted to enrich Klaviyo with even more space for adjustments as well as a high level of personalization and automation.
In 2022, WhiteAway Group added Raptor’s E-mail Personalization and Behavioral Triggers to their e-mail platform across all their brands.
Tretti was first to get the full implementation.
Less manual work for the marketing team
- People don’t buy new fridges or washing machines often, so they need a lot of information and exposure before making a purchase decision.
- Price is the most important factor, particularly during high-sales periods, when customers are most likely to be won over.
Using their previous personalization solution, Tretti only had limited information to display in their recommendation modules – a product image, a title, and one price.
However, in the domestic appliances industry, it is crucial to showcase both the previous and new prices, along with the percentage saved (e.g., 30%), to drive sales effectively.
As a result, Tretti had to rely on manual efforts from graphic designers to update prices and product information in their modules. This placed a significant and unnecessary burden on the design team.
Fortunately, after implementing Raptor, their recommendations are now much more flexible.
Tretti’s e-mail team can use Raptor’s Layout Designer to create visually appealing modules that incorporate price displays, sales percentages, and more – precisely tailored to their preferences.
This way, Tretti’s recommendation modules provide all the essential information for making a sale – and, importantly, their graphic design team is majorly unburdened.
No more hand-picking products
This meant that Tretti had to spend a significant amount of time manually picking product recommendations for their e-mails.
And whenever the team comes up with a new idea, Raptor swiftly provides them with tailored solutions to bring those ideas to fruition:
A clever Black Friday ‘hack’
During Black Friday, time is of the essence. products go out of stock, and prices can change several times per day.
Previously, Tretti had to involve a graphic designer to make the necessary changes. Now, Raptor’s automated recommendation modules make these changes automatically.
If you ask Janne Vognstoft, E-mail Marketing Specialist, Raptor unlocks a quite simple but very useful Black Friday ‘hack’:
Take a look at this example of a personalized Black Friday e-mail from Tretti:
Streamlining implementation across brands
This creates a significant advantage for a multi-brand organization like WhiteAway, since Raptor can easily replicate the same algorithms and modules for the other brands.
It dramatically minimizes the time and effort needed for implementation for Skousen and the WhiteAway chain, allowing them to focus solely on the visual brand elements.
Key take-aways
- Tretti reduced manual work and saved time by implementing Raptor’s email personalization, spending half the setup time compared to other brands.
- Displaying comprehensive product information, including previous and new prices with savings percentages, helped Tretti drive sales effectively in the domestic appliances industry.
- Letting Raptor’s intelligent modules determine their top products during Black Friday, Tretti created one of their highest-earning e-mail campaigns of all time.
Raptor Solutions
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